I began working with Lantana Publishing, an independent publisher of inclusive children's books, as part of a semester-long professional practice assignment at the University of Reading. Upon completion of the project, I continued working with Lantana in a professional capacity.
The brief called for work on brand identity, restructuring and redesign of their Shopify website, and other marketing materials. It was also important that the designs and messaging reflected the ethos of the company. I worked closely with the founder/CEO of Lantana throughout the project, and the brief evolved as we continued to discuss the needs of the company. The Lantana redesign report goes into detail about the brief, research, and process.
Final desktop design
Previous design (left) and updated design mockup (right)
Compliment card created as part of the new brand identity
Infographic created for the client as a marketing tool
One of the user personas that served as a tool to guide design decisions